THE COMPANY

Experts in fresh-cut produce preparation

Fruit and vegetables prepared for hospitality and foodservice professionals.

WE ARE IV GAMA LOOR

A company born in Mercabarna

IV Gama Loor specialises in preparing fruit and vegetables for professionals in Mercabarna, Barcelona. Our approach combines product knowledge with attention to kitchen use: a preparation is useful when its cut, format and presentation meet a specific need.

We mainly serve hospitality and foodservice distribution. Listening to customers helps us understand the preparations they need and how these fit into their work. That conversation guides our assessment of the available options and possible adaptations.

Fernanda Loor Moreira: experience that became a business

Fernanda Loor Moreira en las oficinas de IV Gama Loor

IV Gama Loor’s director, Fernanda Loor Moreira, began working in the sector in the early 2000s. After working for several fresh-cut produce companies in Mercabarna, she started her own business in 2021. Its growth led to the incorporation of the company in 2023. That experience brings a practical perspective: understanding the produce and its preparation, as well as the work behind each order. Experience matters when it helps meet the needs of those who distribute food or use it in a kitchen service.

Mercabarna is part of our story

IV Gama Loor’s location is linked to its director’s professional career. Mercabarna is where she learned her trade and chose to develop her business. This connection with the food market is part of the company’s identity. For professional buyers, knowing where a supplier operates helps explain its specialisation. Our photographs show the premises and some of the preparation tasks involved in our everyday work.

Preparation with a purpose

The same ingredient can have different uses. Potatoes for a side dish, carrots for an appetiser and fruit for breakfast call for different decisions. Preparation should therefore begin with a simple question: what will it be used for? We value this information in our customer relationships. The cut, quantity per service and frequency of use help define the enquiry. When a preparation suits the operation, it is easier to integrate it into mise en place and plan the team’s work.

Direct relationships with distribution and foodservice

Hospitality distributors need to understand the products they offer their customers. Kitchens need to know how to use a product and which presentation suits them. Our role is to support a clear discussion of these needs, from the initial enquiry to defining the preparation. Before making a proposal, we review the type of business, products of interest and expected consumption. For an event, buffet or one-off campaign, it is also helpful to explain the service and date of use. This allows us to assess the options more accurately.

Adapted to each operation

Fresh-cut produce is a working tool. Its usefulness depends on how it fits into the kitchen, the storage space and the rate of consumption. Our approach starts there: understanding which preparation makes a task easier, which cut suits a recipe and which format can be handled during service. Specific customisation options are reviewed with our team. We aim to understand each need clearly enough to advise customers about the available preparations.

Know the product before choosing

The website presents product ranges and real examples of our work. Selecting a product requires its specific details: cut, format, ingredients where applicable, storage and availability. This information lets you compare options and make a practical choice. Discover our product ranges or contact IV Gama Loor to tell us what your business needs. You will find us at Carrer Transversal 10, no. 13, Mercabarna, Barcelona.